How to run successful paid search campaigns for SaaS companies

About this talk

This session will highlight some of the key differences between running traditional paid search campaigns and running campaigns for SaaS. Google Ads campaigns could be easy to describe as “too expensive” to work for your SaaS startup, principally if your software is modestly priced. With the right strategy, it’s possible launching paid search campaigns that bring in customers, derive valuable brand exposure, and produce leads at a very reasonable cost.